Owners master their craft.Craftara masters their growth.

We find what is quietly costing your business customers, fix it, and show you the result. Early members pay nothing until new customers walk in.

Join the early listHow it works

In early development. Free until it works for early members.

Example: Moreno Plumbing

vs last week

Leads

14

+5

Rating

4.6

Was 4.2

Jobs

9

+3

A swim school went from 3.9 to 4.6 stars.

Google rating

3.9 to 4.6

Steady first-time customers instead of word of mouth only

A family swim school in Texas never knew what was costing it customers. We rebuilt its Google profile, its reviews, its website and how it answers messages.

The rating climbed from 3.9 to 4.6, and new families now find the school on their own.

See how Craftara finds the gap
Desk phone on a plumbing shop counter, with no one there to answer

You can't fix what you can't see.

A call goes to voicemail at 7 p.m. A three-star review sits unanswered. Your Google hours are wrong on a holiday. Each one costs you a job, and none of them shows up on your desk.

Most owners are sold one tool for each problem. Then they're left running all of them, still guessing which one matters.

Find the gap. Fix it. Prove it.

Then we find the next gap, and do it again.

  1. Brass loupe on a stack of work orders, looking for what is costing the business customers

    We find the gap

    Craftara looks at your whole business online, from your phone line to your reviews, and finds the one thing costing you the most work.

  2. Copper pipe wrench and fittings laid out in a row, ready for the fix

    We fix it for you

    Website, listings, reviews, calls, follow-up, booking. We handle the fix. You don't log in to anything.

  3. Open ledger and pencil on a desk, for tracking each new customer

    We show you the result

    Every new lead traced to where it came from. Your rating tracked every day. New customers counted week over week, in one plain view.

See each step in detail

Built for the trades

If your customers find you online, then call or book, it fits.

  • Plumbers
  • Roofers
  • HVAC
  • Electricians
  • Landscapers
  • Pest control
  • Garage doors
  • Painters
  • Cleaners
  • Pool service
  • Handymen
  • Movers

What changes when it's handled

  • Every call answered

    After-hours calls will get a reply and a booking, not a voicemail.

  • A rating people trust

    Happy customers will get asked for a review. Every review will get a reply.

  • Found on Google

    Your hours, photos and details will stay right on Google and Yelp.

  • A website that books

    Your site will load fast on a phone and take the booking.

  • Ads you can trace

    Every ad dollar will be tied to the jobs it brought in.

  • Your evenings back

    No dashboards to check, no apps to learn. You'll get a plain weekly summary.

Free until it works.

Early members won't pay for setup, software or promises. The plan: you pay once new customers walk in, and you see exactly where each one came from.

Join the early list

Why I built Craftara

For 21 years I made video games. My job was clearing the way so artists and engineers could do their best work.

Then I helped a family swim school fix its online presence as a favor. The owner had no idea what was costing her customers. Her rating went from 3.9 to 4.6, and new families started calling.

Every owner deserves that, without hiring a marketing team. I read every sign-up myself.

Zach Gonzalez, founder · hello@craftara.ai

More about Zach

Fair questions

Do I have to learn new software?
No. We do the work. Early members will get a short summary each week, and a call from us if something needs their OK.
What does it cost?
For early members, nothing until it works. The plan is that you pay once new customers show up, and you see where every one came from. We'll agree the exact terms in writing before any work starts.
I've paid for marketing before and got nothing. Why is this different?
Most marketing starts with a fix. We start by finding what is actually costing you work, then fix that first. And you won't pay for effort, only results.
Will AI sound like a robot to my customers?
It will answer in your business's name, with your hours, prices and policies. Anything it can't handle will go straight to you.
Does it work for a business like mine?
We're starting with local service businesses: plumbers, roofers, HVAC, electricians, landscapers and the other trades, plus studios and schools. If customers find you online and call or book, it fits.
Is Craftara available now?
Not yet. Craftara is in early development, and we're starting with a small group of owners. Join the early list and we'll reach out as spots open.
Who's behind this?
Zach Gonzalez, in Los Angeles. Email hello@craftara.ai and it comes straight to him.
Van keys and a work order on the dashboard, ready for the next job

Want in early?

We're starting with a small group of local businesses. Leave your details and I'll reach out personally.

Zach Gonzalez, founder
hello@craftara.ai

Add your city and a note (optional)
Free until it works. No spam. I read every one.